If you often drive a certain route regularly, you’ll probably notice the billboards. If you live in  one area long enough, certain billboards become a part of what makes that place home. Some billboards are catchy, and some are not. Some billboards are ineffective, while some are inappropriate. Every billboard communicates a message.

One of my favorites is the Chick-fil-A billboard. It shows cows writing a message to the public to eat chicken (rather than beef) so that the cows’ lives will be spared. The message is clear: “Eat more chicken, and by doing so you’ll save cows’ lives.” I wonder what the chickens think of that?

What message do you communicate? We all communicate messages through our words and actions. People who encounter us on their regular “routes” of daily life probably notice the messages we speak. As a Christian what does your “billboard” say?

Lecrae captures this reality in his song Tell the World:

Now, I'mma tell the world, tell the world, tell 'em
I'mma tell it everywhere I go
Tell the world, tell 'em
Yeah, I'm a billboard
Tell the world, tell 'em
And I'm broadcastin' like a radio
Tell the world, you ought to know
I'm brand new

Therefore, if anyone is in Christ, he is a new creation. The old has passed away; behold, the new has come. 2 Corinthians 5:17

Ask yourself, “How do I communicate to others that I am made new in Christ?” In other words, “How do I show the love of Jesus?” Being a billboard for Jesus doesn’t mean you have to wear a Christian t-shirt every day or bring Jesus up in conversation x number of times during your week. Being a billboard for Christ means sharing His love with others. That can entail a variety of different things depending on your gifts and circumstances.

Let your light shine before others, so that they may see your good works and give glory to your Father who is in heaven. Matthew 5:16


What can you do this week that will cause someone to think, “Wow! That person really cares.” What can you say to someone this week that will cause them to respond, “Thanks. I needed to hear that.”

This week, I encourage you to be conscious of what your “billboard” communicates. Christ’s “billboard” from day one to his last day said, “I love you.” He definitely had the words and actions to back this up. This message of Jesus remains today, for those who believe it and for those who don’t. He’s called us to spread the message of His love for all people, regardless of whether they notice the “billboard” or not. May you be led by the Spirit to share God’s love with someone in a tangible way.

For I am not ashamed of the gospel, for it is the power of God for salvation to everyone who believes... Romans 1:16

Written By: VIcar Alex Lahue